Land Speed
Racing pioneers set out to discover how fast a machine could travel in a straight line in the early 1900s. Early runs took place on hard-packed beaches like Ormond and Daytona, where long stretches of sand allowed sustained acceleration.
Racers out west sought the naturally flat dry lakes of Southern California, whose vast, smooth surfaces proved ideal for higher speeds and experimentation. The Salt Flats of Bonneville also emerged, where speed records could be pushed even further. From the outset, land speed racing was driven by innovation, wide open spaces, and an unwavering commitment to velocity.
Whether it was a beach, dry lake, or the salt flats, drivers aimed straight for the horizon and poured everything in—no turns, no safety net, just raw acceleration. Keep pushing towards your own finish line as you sip on your new favorite cup of coffee.
Smooth and mild, this Peruvian whole bean coffee goes down easy. With a slight creamy finish, it’s great any time, day or night. One cup won’t be enough, so brew a couple extra!
