Hill Climb Roast

In the early 1900s, drivers took on steep mountain roads, simply to see who could make it to the top the fastest. Unlike board track racing or straight-line speed runs, hill climbs tested traction, throttle control, and resolve as machines battled upward turn by turn.

One of the earliest and most iconic events emerged in 1916 with the first Pikes Peak Hill Climb in Colorado, where competitors raced from the foothills toward thin air and the summit above the clouds. From the beginning, hill climb racing was about ascent - measured in elevation gained, fastest times, and courage.

Our Hill Climb Roast is a rich, dark, and heavy bodied whole bean coffee. This secret blend is perfect for breakfast, but great anytime your taste buds need a pick-me-up.

Drinking a cup of coffee never hurt anyone’s ambition, so keep climbing higher.